Enhancing Lives Together

It really was the last straw...

Plastic straws have been removed from our ProZero products, our entire Vitaflo range is now free of plastic straws.


The world is moving away from the use of plastic straws and Vitaflo wanted to ensure we played our small part in that too. We removed them from our range at the end of 2019, which meant that in 2020 alone, this avoided 1.6 million straws being used and then disposed of. These savings soon mount up, that’s over 8 million straws that would have been used, now eliminated from our packaging process over the next 5 years.


These are pretty mind-boggling numbers, right? “I need some kind of mental image to help me to get my head around this!” we hear you cry.


Well, we’ve crunched the numbers and if these 8 million straws were laid end-to-end, they would stretch almost 750 miles. That’s the entire length of the UK from the most northern tip of Scotland to the Southern coast of England and… erm… some of the way back.


This simple step is only part of our wider efforts to shape a waste-free future and to reduce the amount of plastic on our planet.


Our commitment at Vitaflo, is to achieve 100% recyclable or reusable packaging by 2025.


Making a difference. Together.