Beijing, 9 May 2017 – Nestlé Health Science and AliHealth, Alibaba’ flagship medical and health e-commerce platform, are partnering to launch a Boost product portfolio in China. Boost is an innovative range of science-based nutrition targeting the needs of the healthy consumers, focusing on China’s busy urban working population.
As part of the strategic collaboration, Nestlé Health Science will provide science-based nutrition advice to both consumers and healthcare professionals, while AliHealth will deliver a tailored consumer targeting through its exclusive online and offline sales channel. This collaboration follows the partnership that Nestlé established with Alibaba in China in 2016.
The launch will bring to market initially two varieties – Boost Energis and Boost Mobilis - with formulations especially adapted to the taste of the Chinese consumers. They come in powdered formats, addressing key consumer needs on vitality and mobility.
Ms. Cecily Gu, Regional Business Head of Nestlé Health Science in Greater China, said: “With a great tasting Boost product and our partner AliHealth, we are bringing innovative science-based nutrition to the rising generation of China’s consumers increasingly recognizing that targeted nutrition can play a key role helping them live healthier active lives.”
Mr. Kang Kai, General Manager of AliHealth, stated: “We are very pleased to partner with Nestlé Health Science, a health science company engaged in changing the course of health. AliHealth have comprehensive e-commerce and big data capabilities to engage in brand launches and customer relationship management. We bring the science of e-commerce and Nestlé Health Science brings the science of nutrition to this partnership. Targeting Chinese consumers pursuing a healthy and energetic life is the shared goal”.